Newsletter

Every Monday I send one actionable idea to help you create opportunities in football. Here's the full archive.

• Same player, three different conclusions2026 · 02
  Your role changes how you evaluate a footballer.
• AI is changing who wins in football2026 · 02
  Technical skills less important.
• The traditional pathway is dead2026 · 01
  Three routes into football. None of them traditional.
• Sunday league to professional scout2026 · 01
  What happened when my data model met League One
• The problem with football courses2026 · 01
  12 actions to start today.
• What I'd do to break into football2026 · 01
  12 actions to start today.
• Did you do what you said you would?2025 · 12
  Three questions to ask yourself
• You just need to do more2025 · 12
  I doubled my LinkedIn posts and got noticed.
• Build this or you won't last in football2025 · 12
  How to stay when everyone else stops.
• Can you afford a 20% pay cut?2025 · 12
  That's what I did to break into football.
• The time excuse that's costing you2025 · 12
  You have the time. You lack clarity.
• Future-proof football jobs: What AI can't replace2025 · 11
  Here's what help analysts and scouts survive.
• What Championship clubs actually look for2025 · 10
  Technical scout reveals what got him hired after being completely ghosted
• Your work fails in 5 seconds 2025 · 10
  The layout mistake that kills clarity before anyone reads a word.
• Training Ground Guru Live: What I learned2025 · 10
  What I learned spending a day with clubs, scouts, and data experts in Manchester
• Why going alone kills football careers2025 · 10
  How to find the 5 people who'll change your trajectory
• Job security in football: It doesn't exist2025 · 09
  4 ways to future-proof your career when clubs change overnight
• Stop perfecting work - start posting more2025 · 09
  Perfect posts don't build networks. Regular ones do.
• What breaking into football really takes2025 · 09
  Mark landed two football roles without permission - here's his exact process
• Data visualisations are too complex2025 · 09
  3 mistakes killing your impact + the 30-second test that fixes them
• What it's really like being a scout2025 · 09
  26 scouts interviewed - here's what I shared about breaking in
• Courses won't get you football jobs2025 · 08
  PL manager and DoF's brutal truth about breaking in
• The analyst job that won't exist2025 · 08
  The analyst's job is changing, not disappearing. Here's what survives
• The 3 types of clubs that use data2025 · 08
  Most say 'we use data' but mean something very different
• What stops people working in football2025 · 08
  After 150+ calls, the pattern is clear (it's not what you think)
• What it's really like working in League One2025 · 07
  Every club operates differently - here's what that means for you
• Remote football jobs: Think twice first2025 · 07
  The hidden cost of being 'out of sight, out of mind' in football
• The pay problem in football2025 · 07
  Most job adverts in football tell you everything except what matters most - the salary
• The €3M lesson: Why your eyes are still important2025 · 07
  We signed him for free based on what our eyes saw, not what the data showed. One year later, he's worth €3 million.
• The unpaid work trap (and how to escape it)2025 · 06
  Hundreds chase every football role, including unpaid ones. Here's how to make free work actually worth it.
• The 5 qualities that get you hired in football2025 · 06
  Technical skills get you noticed. These 5 qualities get you hired. Most people focus on the wrong things.
• What no one tells you about working in football2025 · 06
  No two clubs are the same. That’s the opportunity and the risk.
• Stuck as an analyst or scout? This is why2025 · 06
  Most analysts and scouts quit at the same point. Here’s how to spot it and push through.
• Most people fail at networking in football2025 · 06
  Genuine networking in football isn’t about asking. It’s about showing up, listening, and giving first.
• Luck doesn’t come to you. You create it.2025 · 05
  Most people wait for an opportunity. The smart ones create the conditions for it.
• Football isn't built for introverts2025 · 05
  You don't have to be loud to be seen.
• The Portfolio Platform You're Ignoring2025 · 05
  You need to try this new platform for your online portfolio