Hey,
I was at the Field of Play conference in Manchester on Friday. Nine speakers. Premier League, Ajax, The Athletic, Hoffenheim, the England Women's team, the Seattle Seahawks.
Every single one of them came back to the same point. Not data. Not models. Not tools.
Communication.
The Head of Football Analytics at Ajax said something that stuck with me. "Complexity should always be available but never enforced." She was talking about building dashboards and products for decision-makers. Start simple. Let them go deeper if they want to. Don't force your methodology on someone who needs a clear answer.