Hey,

This week's newsletter has got a different feel to it. So here's my key message.

Build something they can’t take away.

Football’s exciting. It’s also brutal.

You can be doing great work one week, then packing up your desk the next. Not because you failed. But because strategy shifted, a new owner came in, or a manager changed.

That’s what happened to me recently.

I left my previous role after a change in direction at the top. Nothing personal. Just how the industry works.