Hey,

A few years ago, I thought I was doing networking right.

I was sending DMs. Reaching out to Heads of Recruitment, senior scouts, sporting directors, anyone who looked like they had influence.

I thought: “If I show them I’m keen, they’ll help.”

They didn’t.

And when I finally figured out why, everything changed.

The mistake I made, and the mistake most people make, is treating networking like a trade.