Hey,
Most scout reports and data visualisations I see from analysts fail before anyone processes a single metric.
The insight's there. The data's solid. But the layout works against how human eyes actually move across a screen.
Your eyes follow a Z across any image or document.
Top left first. Then across to top right. Diagonal down to bottom left. Finally, bottom right.
That's it. That's the path. And the bottom right corner? That's where attention dies.